My Background

I’ve always been drawn to the way culture, creativity, and storytelling come together, and social media is one of my favorite places to watch that happen in real time.

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I make music, I love fashion, I throw events, and I LOVE fragrance. However, this portfolio is the showcase for my social media playground.

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With 4+ years of experience across social media, content creation, and brand marketing, I’ve worked across media, entertainment, lifestyle, and culture, creating content that feels both intentional and engaging. Taking an idea and figuring out how to make it work on social is my M.O.; from the big-picture strategy down to the caption, visual, trend, or tiny detail that makes someone stop scrolling.

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My background in communications and my current M.S. in Music Industry at USC have given me a perspective that blends creative thinking with strategy. Whether I’m building a content plan, developing social assets, researching cultural trends, or helping a brand find its voice, I’m always thinking about the bigger picture: What do we want people to feel, remember, or do?

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At the end of the day, I’m interested in translating your vision into something tangible, beautiful, and real.